San Francisco’s divided districts serve as loose silos of race and class; while most neighborhoods bleed into each other to form a diverse community, the northern part of San Francisco is surprisingly homogenous in its outward presentation and aesthetic. White San Franciscans, young and old alike, make up so much of the Marina District and Cow Hollow that its caricatured denizens are infamously known and recognizable.

The story of these two adjacent neighborhoods is one of new money and old wealth intertwined, with a local community of businesses providing the appearance of a manicured prestige profiting off both. Conspicuous consumption is always awake; the 20-somethings latch onto liquor dens and lifestyles trends, while the well-off spend their weekends away from white collar work in expensive cars, boats and properties alike. Easily polarizing and shameless in its indulgence, the Marina District & Cow Hollow tell of an interesting chapter in a questionable American dream.

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